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b.datasetIndex - a.datasetIndex\n            }\n        },\n        scales: {\n            yAxes: [{\n                ticks: {\n                    // Include a dollar sign in the ticks\n                    callback: function(value, index, values) {\n                        return '$' + (value / 1000) + 'k';\n                    }\n                },\n                scaleLabel: {\n                    display: true,\n                    labelString: 'Monthly recurring rev.'\n                }\n            }],\n            xAxes: [{\n                scaleLabel: {\n                    display: true,\n                    labelString: 'Customer lifetime (months)'\n                },\n                gridLines : {\n                  display : false\n                }\n            }]\n        }\n    };\n\n    var ctx = document.getElementById('saasCalculatorChart');\n    saasCalculatorChart = new Chart(ctx, {\n        type: 'line',\n        data: setChartData(),\n        options: chartOptions\n    });\n}\n\nfunction initSaasSlider(defaultValue) {\n    saasSlider = document.getElementById(\"saasSlider\");\n\n    if (defaultValue != undefined) {\n        saasSlider.value = defaultValue;\n        saasSliderValue = defaultValue;\n        $('#saasSliderValue').text(defaultValue);\n    }\n\n    // Update the current slider value (each time you drag the slider handle)\n    saasSlider.oninput = function() {\n        $('#saasSliderValue').text(this.value);\n        saasSliderValue = this.value;\n        recalculate();\n    };\n}\n\nfunction resetSaasCalculator() {\n    initSaasCalc();\n}\n\nfunction calulateVariables(\n    increaseInUserActivationVal = 0,\n    UARPercentageVal = 25,\n    monthlyCustomerChurnPercentageVal = 5.5,\n    ARPAMonthlyVal = 100,\n    trialsStartedPerMonthVal = 300\n) {\n\n    ///////////////// EDITABLE BY USER ////////////////////\n    increaseInUserActivation = pc(increaseInUserActivationVal);\n\n    // BENCHMARKS\n    UARPercentage = pc(UARPercentageVal);\n    monthlyCustomerChurnPercentage = pc(monthlyCustomerChurnPercentageVal);\n    ARPAMonthly = ARPAMonthlyVal;\n    trialsStartedPerMonth = trialsStartedPerMonthVal;\n    var improvedUARPercentage = UARPercentage * (1 + increaseInUserActivation);\n    ///////////////////////////////////////////////////////\n\n    // --- Active user data ---\n    var activatedUserCountBench = trialsStartedPerMonth * UARPercentage;\n    var activatedUserCountImproved = trialsStartedPerMonth * improvedUARPercentage;\n    const ACTIVATE_USER_CONVERSION_RATE = 0.4; //(non active is~0.1)\n    var nonActivatedUserCountBench = trialsStartedPerMonth - activatedUserCountBench;\n    var nonActivatedUserCountImproved = trialsStartedPerMonth - activatedUserCountImproved;\n    const NON_ACTIVATE_USER_CONVERSION_RATE = 0.1;\n\n    // --- Trial to paid data PART #1 --- \n    var trialToPaidCountBench = (activatedUserCountBench * ACTIVATE_USER_CONVERSION_RATE) + (nonActivatedUserCountBench * NON_ACTIVATE_USER_CONVERSION_RATE);\n    var trialToPaidCountImproved = (activatedUserCountImproved * ACTIVATE_USER_CONVERSION_RATE) + (nonActivatedUserCountImproved * NON_ACTIVATE_USER_CONVERSION_RATE);\n    var monthlyRetentionBenchPercentage = (100 - (monthlyCustomerChurnPercentage * 100)) / 100;\n\n    // --- Assorted data PART #1 ---\n    var UARAbsoluteIncreasePercentage = parseFloat((improvedUARPercentage - UARPercentage).toString().substr(0, 5));\n\n    var month1AdditionalCustomerImprovedAbsoluteCountFromNonActivatedCustomers =\n        (nonActivatedUserCountImproved * NON_ACTIVATE_USER_CONVERSION_RATE) * UARAbsoluteIncreasePercentage;\n\n    var month1AdditionalCustomerImprovedAbsoluteCountFromActivatedCustomers = ((activatedUserCountImproved * ACTIVATE_USER_CONVERSION_RATE) * UARAbsoluteIncreasePercentage);\n\n    var month1RetentionIncreasePercentage =\n        month1AdditionalCustomerImprovedAbsoluteCountFromNonActivatedCustomers / trialToPaidCountImproved;\n\n    var annualRetentionImprovedPercentage =\n        Math.pow((1 - monthlyCustomerChurnPercentage), 12) + month1RetentionIncreasePercentage;\n\n    var annualChurnBenchmarkPercentage = 1 -\n        Math.pow((1 - monthlyCustomerChurnPercentage), 12);\n\n    var annualChurnImprovedPercentage = 1 - annualRetentionImprovedPercentage;\n    var customerLifetimeMonthsBenchmark = 1 / monthlyCustomerChurnPercentage;\n    var customerLifetimeMonthsBenchmarkRounded = Math.round(customerLifetimeMonthsBenchmark);\n\n    // MONTHLY CUSTOMER CHURN\n    monthlyCustomerChurn1 = (1 - Math.pow((1 - annualChurnImprovedPercentage), (1 / 12)));\n\n    monthlyCustomerChurn2 = (monthlyCustomerChurn1 - monthlyCustomerChurnPercentage) / monthlyCustomerChurn1;\n\n    monthlyCustomerChurn3 = 1 - Math.pow((1 - annualChurnBenchmarkPercentage), (1 / 12));\n\n    // --- Assorted data PART #2 ---\n    var customerLifetimeMonthsImproved = 1 / monthlyCustomerChurn1;\n    var customerLifetimeMonthsImprovedRounded = Math.round(customerLifetimeMonthsImproved);\n\n    // --- Trial to paid data PART #2 ---\n    var monthlyRetentionImprovedPercentage = 1 - monthlyCustomerChurn1;\n\n    //----------------------------------------\n\n    // TRIAL TO PAID\n    trialToPayImproved = (trialToPaidCountImproved / trialsStartedPerMonth);\n    trialToPayBench = (trialToPaidCountBench / trialsStartedPerMonth);\n    trialToPayDiff = (trialToPayImproved - trialToPayBench) / trialToPayBench;\n\n    // LIFETIME VALUE\n    lifeTimeValue1 = ARPAMonthly * customerLifetimeMonthsImproved;\n    lifeTimeValue2 = Math.round(((ARPAMonthly * customerLifetimeMonthsBenchmark).toFixed(2) * 100)) / 100;\n    lifeTimeValue3 = (lifeTimeValue1 - lifeTimeValue2) / lifeTimeValue2;\n\n    //************************************************************************* */\n\n    //---------- MRR lifetime (bench) ----------\n    MRRLifetimeBenchArray = new Array();\n\n    for (var i = 0; i < customerLifetimeMonthsBenchmarkRounded; i++) {\n        if (i === 0) {\n            var customers = trialToPaidCountBench * monthlyRetentionBenchPercentage;\n            MRRLifetimeBenchArray.push({\n                'customers': customers,\n                'value': customers * ARPAMonthly\n            });\n        } else {\n            var customers = (MRRLifetimeBenchArray[i - 1].customers + trialToPaidCountBench) * monthlyRetentionBenchPercentage;\n            MRRLifetimeBenchArray.push({\n                'customers': customers,\n                'value': customers * ARPAMonthly\n            });\n        }\n    }\n\n    MRRLifetimeBenchArrayTotal = MRRLifetimeBenchArray.reduce(function(a, b) {\n        return a + (b['value'] || 0);\n    }, 0);\n\n    //----------- MRR lifetime (improved) ---------\n    MRRLifetimeImprovedArray = new Array();\n\n    for (var i = 0; i < customerLifetimeMonthsImprovedRounded; i++) {\n        if (i === 0) {\n            var customers = trialToPaidCountImproved * monthlyRetentionImprovedPercentage;\n            MRRLifetimeImprovedArray.push({\n                'customers': customers,\n                'value': customers * ARPAMonthly\n            });\n        } else {\n            var customers = (MRRLifetimeImprovedArray[i - 1].customers + trialToPaidCountImproved) * monthlyRetentionImprovedPercentage;\n            MRRLifetimeImprovedArray.push({\n                'customers': customers,\n                'value': customers * ARPAMonthly\n            });\n        }\n    }\n\n    MRRLifetimeImprovedArrayTotal = MRRLifetimeImprovedArray.reduce(function(a, b) {\n        return a + (b['value'] || 0);\n    }, 0);\n\n\n    //---------- lifetime (months) -----------\n    lifetimeMonthsArray = new Array();\n\n    for (var i = 1; i < customerLifetimeMonthsImprovedRounded + 1; i++) {\n        lifetimeMonthsArray.push(i);\n    }\n\n    MRRLifetimetotalDiff = MRRLifetimeImprovedArrayTotal - MRRLifetimeBenchArrayTotal;\n    MRRLifetimetotalDiffPercentage = Math.round((parseFloat((MRRLifetimetotalDiff / MRRLifetimeBenchArrayTotal).toFixed(4)) * 100) * 100) / 100;\n    //----------------------------------------\n\n    if (debug) {\n        // ***** LOGS *******\n        console.log('//////////////////////////// SAAS ///////////////////////////////////////////');\n        log('INCREASE IN USER ACTIVATION:', increaseInUserActivation);\n        log('Improved UAR Percentage', improvedUARPercentage);\n\n        console.log('------------ BENCHMARKS ------------');\n        log('UAR Percentage', UARPercentage);\n        log('Monthly Customer Churn Percentage', monthlyCustomerChurnPercentage);\n        log('ARPA Monthly', ARPAMonthly);\n        log('Trials Started Per Month', trialsStartedPerMonth);\n\n        console.log('-------- Active user data ----------');\n        log('Activated User Count Bench', activatedUserCountBench);\n        log('Activated User Count Improved', activatedUserCountImproved);\n        log('ACTIVATE USER CONVERSION RATE', ACTIVATE_USER_CONVERSION_RATE);\n        log('NON Activated User Count Bench', nonActivatedUserCountBench);\n        log('NON Activated User Count Improved', nonActivatedUserCountImproved);\n        log('NON ACTIVATE USER CONVERSION RATE', NON_ACTIVATE_USER_CONVERSION_RATE);\n\n        console.log('-------- Trial to paid data ----------');\n        log('Trial To Paid Count Bench', trialToPaidCountBench);\n        log('Trial To Paid Count Improved', trialToPaidCountImproved);\n        log('Monthly Retention Bench Percentage', monthlyRetentionBenchPercentage);\n        log('Monthly Retention Improved Percentage', monthlyRetentionImprovedPercentage);\n\n        console.log('-------- Assorted data ----------');\n        log('UAR Absolute Increase Percentage', UARAbsoluteIncreasePercentage);\n        log('Month 1 Additional Customer Improved Absolute Count From NON Activated Customers', month1AdditionalCustomerImprovedAbsoluteCountFromNonActivatedCustomers);\n        log('Month 1 Additional Customer Improved Absolute Count From Activated Customers', month1AdditionalCustomerImprovedAbsoluteCountFromActivatedCustomers);\n\n        log('Month 1 Retention Increase Percentage', month1RetentionIncreasePercentage);\n        log('Annual Retention Improved Percentage', annualRetentionImprovedPercentage);\n        log('Annual Churn Benchmark Percentage', annualChurnBenchmarkPercentage);\n        log('Annual Churn Improved Percentage', annualChurnImprovedPercentage);\n        log('Customer Lifetime Months Benchmark', customerLifetimeMonthsBenchmark);\n        log('Customer Lifetime Months Benchmark Rounded', customerLifetimeMonthsBenchmarkRounded);\n        log('Customer Lifetime Months Improved', customerLifetimeMonthsImproved);\n        log('Customer Lifetime Months Improved Rounded', customerLifetimeMonthsImprovedRounded);\n\n        console.log('-------- TRIAL TO PAID ----------');\n        log('Trial To Pay Improved', trialToPayImproved);\n        log('Trial To Pay Bench', trialToPayBench);\n        log('Trial To Pay Diff', trialToPayDiff);\n\n        console.log('-------- MONTHLY CUSTOMER CHURN ----------');\n        log('Monthly Customer Churn 1', monthlyCustomerChurn1);\n        log('Monthly Customer Churn 2', monthlyCustomerChurn2);\n        log('Monthly Customer Churn 3', monthlyCustomerChurn3);\n\n        console.log('-------- LIFETIME VALUE ----------');\n        log('Life Time Value 1', lifeTimeValue1);\n        log('Life Time Value 2', lifeTimeValue2);\n        log('Life Time Value 3', lifeTimeValue3);\n\n        console.log('-------- TOTAL RECURRING REVENUE ----------');\n        log('MRR Lifetime Bench Total', MRRLifetimeBenchArrayTotal);\n        log('MRR Lifetime Improved Total', MRRLifetimeImprovedArrayTotal);\n        console.log('///////////////////////////////////////////////////////////////////////');\n    }\n}\n\nfunction recalculate() {\n\n    calulateVariables(\n        increaseInUserActivationVal = saasSliderValue,\n        UARPercentageVal = parseFloat($('#txtUserActivationRate').val()),\n        monthlyCustomerChurnPercentageVal = parseFloat($('#txtMonthlyCustomerChurn').val()),\n        ARPAMonthlyVal = parseFloat($('#txtAvgMmonthlySubcription').val()),\n        trialsStartedPerMonthVal = parseFloat($('#txtTrialsStartedPerMonth').val())\n    );\n\n    setUIValues();\n\n    updateChart();\n}\n\nfunction setUIValues() {\n    if ($('#saasSliderValue').text() == \"0\") {\n      $('#revenueOutputUI').hide();\n      $('.arrow_lg').hide();\n    } \n    else{\n      $('#revenueOutputUI').show();\n      $('.arrow_lg').show();\n    }\n\n\n    var totalRecurringRevenueVal = (MRRLifetimeImprovedArrayTotal === MRRLifetimeBenchArrayTotal ? \"--\" : MRRLifetimeImprovedArrayTotal);\n    var MRRLifetimetotalDiffVal = (MRRLifetimetotalDiff === 0 ? \"--\" : numberFormatToCurrency.format(MRRLifetimetotalDiff).split('.')[0]);\n\n\n    $('#totalRecurringRevenueUI').html(numberFormatToCurrency.format(totalRecurringRevenueVal).split('.')[0]);\n    $('#MRRLifetimeBenchTotalUI').html(numberFormatToCurrency.format(MRRLifetimeBenchArrayTotal).split('.')[0]);\n    $('#MRRLifetimetotalDiffUI').html(MRRLifetimetotalDiffVal);\n    $('#MRRLifetimetotalDiffPercentageUI').html(MRRLifetimetotalDiffPercentage.toFixed(0) + '%');\n\n    $('#totalRecurringRevenueOutputUI').html(numberFormatToCurrency.format(totalRecurringRevenueVal).split('.')[0] + 'up' + MRRLifetimetotalDiffPercentage + '%');\n    $('#revenueOutputUI').removeClass('invisible');\n\n    var trialToPayImprovedRounded = (trialToPayImproved > trialToPayBench ? (trialToPayImproved * 100).toFixed(1) + '%' : \"--\");\n    $('#trialToPaidUI').html(trialToPayImprovedRounded);\n    var trialToPayBenchRounded = (trialToPayBench * 100).toFixed(2);\n    $('#trialToPayBenchUI').html(trialToPayBenchRounded + '%');\n    var trialToPayDiffRounded = (trialToPayDiff * 100).toFixed(2);\n    $('#trialToPayDiffUI').html(trialToPayDiffRounded + '%');\n\n    var monthlyCustomerChurn1Rounded = parseFloat((monthlyCustomerChurn1 * 100).toFixed(2));\n    var monthlyCustomerChurn3Rounded = parseFloat((monthlyCustomerChurn3 * 100).toFixed(2));\n    var monthlyCustomerChurn2Rounded = (Math.abs(monthlyCustomerChurn2) * 100).toFixed(2);\n    $('#monthlyCustomerChurn1UI').html((monthlyCustomerChurn1Rounded === monthlyCustomerChurn3Rounded ? \"--\" : monthlyCustomerChurn1Rounded + '%'));\n    $('#monthlyCustomerChurn3UI').html(monthlyCustomerChurn3Rounded + '%');\n    $('#monthlyCustomerChurn2UI').html(monthlyCustomerChurn2Rounded + '%');\n\n\n    $('#lifetimeValue1UI').html(lifeTimeValue1.toFixed(2) == lifeTimeValue2 ? \"--\" : numberFormatToCurrency.format(lifeTimeValue1).split('.')[0]);\n    $('#lifetimeValue2UI').html(numberFormatToCurrency.format(lifeTimeValue2).split('.')[0]);\n    var lifetimeValue3Rounded = (lifeTimeValue3 * 100).toFixed(2);\n    $('#lifetimeValue3UI').html(lifetimeValue3Rounded + '%');\n    $('#uarTotalSaasUI').text(((UARPercentage * (1 + increaseInUserActivation)) * 100).toFixed(1) + '%');\n    $('#txtUserActivationRate').val(UARPercentage * 100);\n    $('#txtMonthlyCustomerChurn').val(monthlyCustomerChurnPercentage * 100);\n    $('#txtAvgMmonthlySubcription').val(ARPAMonthly);\n    $('#txtTrialsStartedPerMonth').val(trialsStartedPerMonth);\n}\n\nfunction setChartData() {\n    return {\n        labels: lifetimeMonthsArray,\n        datasets: [{\n                data: MRRLifetimeBenchArray.map(x => x.value),\n                fill: true,\n                borderColor: '#5EC887', // Add custom color border (Line)\n                backgroundColor: '#E3FAEC', // Add custom color background (Points and Fill)\n                borderWidth: 1 // Specify bar border width\n            },\n            {\n                data: MRRLifetimeImprovedArray.map(x => x.value),\n                fill: true,\n                borderColor: '#3A975E', // Add custom color border (Line)\n                backgroundColor: '#91f4c3', // Add custom color background (Points and Fill)\n                borderWidth: 1 // Specify bar border width\n            }\n        ]\n    };\n}\n\nfunction updateChart() {\n    if (saasCalculatorChart != undefined) {\n\n        saasCalculatorChart.data = setChartData(\n            lifetimeMonthsArray,\n            MRRLifetimeBenchArray.map(x => x.value),\n            MRRLifetimeImprovedArray.map(x => x.value));\n\n        saasCalculatorChart.update();\n    }\n}\n\n\n\n//+++++++++++++++++++++++++++++++\nvar consumer_increaseInUserActivation;\n\nvar consumer_UARPercentage;\nvar ARPUMonthly;\nvar monthlyDownloads;\n\nvar _90DayUserRetentionTotalPercentage;\nvar _90DayUserRetentionFrom;\nvar _90DayUserRetentionDiff;\n\nvar weeklyActiveUsersTotal;\nvar weeklyActiveUsersFrom;\nvar weeklyActiveUsersDiff;\n\nvar consumerLifeTimeValueTotal;\nvar consumerLifeTimeValueFrom;\nvar consumerLifeTimeValueDiff;\n\nvar milestonesRetentionArray;\n\nvar consumerSlider;\nvar consumerSliderValue;\nvar consumerCalculatorChart;\n\n$(function() {\n    //*************** INIT ***************** */    \n    initConsumerAppCalc();\n\n    //------------- EVENT HANDLERS -------------\n\n    $('#txtUserActivationRateCustomer, #txtAvgMonthlyRevenuePerUser, #txtMonthlyAppDownloads')\n        .change(function() {\n            recalculateConsumer();\n        });\n});\n\nfunction initConsumerAppCalc() {\n\n    calulateCustomerVariables();\n    setCustomerUIValues();\n\n    initConsumerSlider(0);\n\n    //*************** CHART ***************** */\n    var chartConsumerOptions = {\n        animation: {\n            duration: 0\n        },\n        legend: {\n            display: false\n        },\n        elements: {\n          line: {\n              tension: 0.1 // disables bezier curves\n          }\n        },\n        responsive: true, // Instruct chart js to respond nicely.\n        maintainAspectRatio: true, // Add to prevent default behaviour of full-width/height,\n        tooltips: {\n            enabled: true,\n            mode: 'index',\n            intersect: false,\n            titleFontSize: 14,\n            bodyFontSize: 12,\n            bodySpacing: 10,\n            callbacks: {\n                label: function(tooltipItem, data) {\n                  return tooltipItem.yLabel.toFixed(1) + '%';\n                },\n                title: function(tooltipItem, data) {\n                  return \"Active users\";\n                },\n            },\n            itemSort: function(a, b) {\n             return b.datasetIndex - a.datasetIndex\n            }\n        },\n        scales: {\n            yAxes: [{\n                /*ticks: {\n                    callback: function(value, index, values) {\n                        return numberFormatToCurrency.format(value);\n                    }\n                },*/\n                scaleLabel: {\n                    display: true,\n                    labelString: '% of active users'\n                }\n            }],\n            xAxes: [{\n                scaleLabel: {\n                    display: true,\n                    labelString: 'Days since app install'\n                },\n                gridLines : {\n                  display : false\n              }\n            }]\n        }\n    };\n\n    var ctx = document.getElementById('consumerCalculatorChart');\n    consumerCalculatorChart = new Chart(ctx, {\n        type: 'line',\n        data: setConsumerChartData(),\n        options: chartConsumerOptions\n    });\n\n}\n\nfunction initConsumerSlider(defaultValue) {\n    consumerSlider = document.getElementById(\"consumerSlider\");\n\n    if (defaultValue != undefined) {\n        consumerSlider.value = defaultValue;\n        consumerSliderValue = defaultValue;\n        $('#consumerSliderValue').text(defaultValue);\n    }\n\n    // Update the current slider value (each time you drag the slider handle)\n    consumerSlider.oninput = function() {\n        $('#consumerSliderValue').text(this.value);\n        consumerSliderValue = this.value;\n        recalculateConsumer();\n    };\n}\n\nfunction calulateCustomerVariables(\n    consumer_increaseInUserActivationVal = 0,\n    consumer_UARPercentageVal = 30,\n    ARPUMonthlyVal = 4,\n    monthlyDownloadsVal = 1500\n) {\n\n    ///////////////// EDITABLE BY USER ////////////////////\n    consumer_increaseInUserActivation = pc(consumer_increaseInUserActivationVal);\n\n    // BENCHMARKS\n    consumer_UARPercentage = pc(consumer_UARPercentageVal);\n    ARPUMonthly = ARPUMonthlyVal;\n    monthlyDownloads = monthlyDownloadsVal;\n\n    var consumer_improvedUARPercentage = consumer_UARPercentage * (1 + consumer_increaseInUserActivation);\n    ///////////////////////////////////////////////////////\n\n    // --- Retention data ---\n    const RETENTION_DATA_PERCENTAGE = pc(15);\n    var D1RetentionRateBench = (consumer_UARPercentage * (1 - RETENTION_DATA_PERCENTAGE));\n    var D1RetentionRateImproved = (consumer_improvedUARPercentage * (1 - RETENTION_DATA_PERCENTAGE));\n    var D1D90RetentionPointIncrease = (D1RetentionRateImproved * 100) - (D1RetentionRateBench * 100);\n\n    //row 1\n    milestonesRetentionArray = [\n        //milestones (days) | retention curve blueprint (bench) |  retention curve (bench) | difference btwn milestones | retention curve (improved)\n        [0, 100, 100, 0, 100]\n    ];\n\n    //row 2\n    milestonesRetentionArray.push([\n        1,\n        29.17,\n        D1RetentionRateBench * 100,\n        Math.abs((29.17 - milestonesRetentionArray[0][1]) / milestonesRetentionArray[0][1]),\n        (D1RetentionRateBench * 100) + D1D90RetentionPointIncrease\n    ]);\n\n    //row 3\n    milestonesRetentionArray.push([\n        3,\n        23.42,\n        0,\n        Math.abs((23.42 - milestonesRetentionArray[1][1]) / milestonesRetentionArray[1][1]),\n        0\n    ]);\n    milestonesRetentionArray[2][2] = (milestonesRetentionArray[1][2] * (1 - milestonesRetentionArray[2][3]));\n    milestonesRetentionArray[2][4] = milestonesRetentionArray[2][2] + D1D90RetentionPointIncrease;\n\n    //row 4\n    milestonesRetentionArray.push([\n        7,\n        17.28,\n        0,\n        Math.abs((17.28 - milestonesRetentionArray[2][1]) / milestonesRetentionArray[2][1]),\n        0\n    ]);\n    milestonesRetentionArray[3][2] = (milestonesRetentionArray[2][2] * (1 - milestonesRetentionArray[3][3]));\n    milestonesRetentionArray[3][4] = milestonesRetentionArray[3][2] + D1D90RetentionPointIncrease;\n\n    //row 5\n    milestonesRetentionArray.push([\n        14,\n        13.11,\n        0,\n        Math.abs((13.11 - milestonesRetentionArray[3][1]) / milestonesRetentionArray[3][1]),\n        0\n    ]);\n    milestonesRetentionArray[4][2] = (milestonesRetentionArray[3][2] * (1 - milestonesRetentionArray[4][3]));\n    milestonesRetentionArray[4][4] = milestonesRetentionArray[4][2] + D1D90RetentionPointIncrease;\n\n    //row 6\n    milestonesRetentionArray.push([\n        30,\n        9.55,\n        0,\n        Math.abs((9.55 - milestonesRetentionArray[4][1]) / milestonesRetentionArray[4][1]),\n        0\n    ]);\n    milestonesRetentionArray[5][2] = (milestonesRetentionArray[4][2] * (1 - milestonesRetentionArray[5][3]));\n    milestonesRetentionArray[5][4] = milestonesRetentionArray[5][2] + D1D90RetentionPointIncrease;\n\n    //row 7\n    milestonesRetentionArray.push([\n        60,\n        6.82,\n        0,\n        Math.abs((6.82 - milestonesRetentionArray[5][1]) / milestonesRetentionArray[5][1]),\n        0\n    ]);\n    milestonesRetentionArray[6][2] = (milestonesRetentionArray[5][2] * (1 - milestonesRetentionArray[6][3]));\n    milestonesRetentionArray[6][4] = milestonesRetentionArray[6][2] + D1D90RetentionPointIncrease;\n\n    //row 8\n    milestonesRetentionArray.push([\n        90,\n        6,\n        0,\n        Math.abs((6 - milestonesRetentionArray[6][1]) / milestonesRetentionArray[6][1]),\n        0\n    ]);\n    milestonesRetentionArray[7][2] = (milestonesRetentionArray[6][2] * (1 - milestonesRetentionArray[7][3]));\n    milestonesRetentionArray[7][4] = milestonesRetentionArray[7][2] + D1D90RetentionPointIncrease;\n\n    // 90 Day User Retention Part #1\n    _90DayUserRetentionTotalPercentage = pc(milestonesRetentionArray[7][4]);\n\n    // --- LTV data ---\n    var D90RetentionRateBench = milestonesRetentionArray[7][2] / 100;\n    var annualChurnBench = 1 - D90RetentionRateBench;\n    var annualChurnImproved = 1 - _90DayUserRetentionTotalPercentage;\n    var monthlyChurnBench = 1 - (Math.pow((1 - annualChurnBench), (1 / 12)));\n    var monthlyChurnImproved = 1 - (Math.pow((1 - annualChurnImproved), (1 / 12)));\n    var userLifetimeMonthsBench = 1 / monthlyChurnBench;\n    var userLifetimeMonthsImproved = 1 / monthlyChurnImproved;\n\n    // 90 Day User Retention Part #2\n    _90DayUserRetentionFrom = D90RetentionRateBench;\n    _90DayUserRetentionDiff = (_90DayUserRetentionTotalPercentage - _90DayUserRetentionFrom) / _90DayUserRetentionFrom;\n\n    // WEEKLY ACTIVE USERS\n    weeklyActiveUsersTotal = monthlyDownloads * _90DayUserRetentionTotalPercentage;\n    weeklyActiveUsersFrom = monthlyDownloads * D90RetentionRateBench;\n    weeklyActiveUsersDiff = (weeklyActiveUsersTotal - weeklyActiveUsersFrom) / weeklyActiveUsersFrom;\n\n    // LIFETIME VALUE\n    consumerLifeTimeValueTotal = userLifetimeMonthsImproved * ARPUMonthly;\n    consumerLifeTimeValueFrom = userLifetimeMonthsBench * ARPUMonthly;\n    consumerLifeTimeValueDiff = (consumerLifeTimeValueTotal - consumerLifeTimeValueFrom) / consumerLifeTimeValueFrom;\n\n    //************************************************************************* */\n\n    if (debug) {\n        // ***** LOGS *******\n        console.log('/////////////////////////// CONSUMER APP ////////////////////////////////////////////');\n        log('INCREASE IN USER ACTIVATION:', consumer_increaseInUserActivation);\n        log('Improved UAR Percentage', consumer_improvedUARPercentage);\n\n        console.log('------------ BENCHMARKS ------------');\n        log('UAR Percentage', consumer_UARPercentage);\n        log('ARPU Monthly', ARPUMonthly);\n        log('Monthly Downloads', monthlyDownloadsVal);\n\n        console.log('------------ RETENTION DATA ------------');\n        log('RETENTION DATA PERCENTAGE', RETENTION_DATA_PERCENTAGE);\n        log('D1 Retention Rate Bench', D1RetentionRateBench);\n        log('D1 Retention Rate Improved', D1RetentionRateImproved);\n        log('D1-D90 retention point increase', D1D90RetentionPointIncrease);\n\n        console.log('------------ LTV DATA ------------');\n        log('D90 Retention Rate Bench', D90RetentionRateBench);\n        log('Annual Churn Bench', annualChurnBench);\n        log('Annual Churn Improved', annualChurnImproved);\n        log('Monthly Churn Bench', monthlyChurnBench);\n        log('Monthly Churn Imrpoved', monthlyChurnImproved);\n        log('User Lifetime Months Bench', userLifetimeMonthsBench);\n        log('User Lifetime Months Improved', userLifetimeMonthsImproved);\n\n        console.log('------------ 90-DAY USER RETENTION ------------');\n        log('_90DayUserRetentionTotalPercentage', _90DayUserRetentionTotalPercentage);\n        log('_90DayUserRetentionFrom', _90DayUserRetentionFrom);\n        log('_90DayUserRetentionDiff', _90DayUserRetentionDiff);\n\n        console.log('------------ WEEKLY ACTIVE USERS ------------');\n        log('Weekly Active Users Total', weeklyActiveUsersTotal);\n        log('Weekly Active Users From', weeklyActiveUsersFrom);\n        log('Weekly Active Users Diff', weeklyActiveUsersDiff);\n\n        console.log('------------ LIFETIME VALUE ------------');\n        log('LifeTime Value Total', consumerLifeTimeValueTotal);\n        log('LifeTime Value From', consumerLifeTimeValueFrom);\n        log('LifeTime Value Diff', consumerLifeTimeValueDiff);;\n\n\n        console.log('------------ Milestones Retention ------------');\n        console.table(milestonesRetentionArray);\n\n        console.log('///////////////////////////////////////////////////////////////////////');\n    }\n}\n\nfunction recalculateConsumer() {\n    calulateCustomerVariables(\n        consumer_increaseInUserActivationVal = consumerSliderValue,\n        consumer_UARPercentageVal = parseFloat($('#txtUserActivationRateCustomer').val()),\n        ARPUMonthlyVal = parseFloat($('#txtAvgMonthlyRevenuePerUser').val()),\n        monthlyDownloadsVal = parseFloat($('#txtMonthlyAppDownloads').val())\n    );\n    setCustomerUIValues();\n    updateCustomerChart();\n}\n\nfunction setCustomerUIValues() {\n\n    if ($('#consumerSliderValue').text() == \"0\") {\n      $('#90DayUserRetentionFromUI').hide();\n      $('.consumer-header-arrow-sm').hide();\n      $('.consumer-header-up-text').hide();\n      $('.from').hide();\n    } else if ($('#consumerSliderValue').text() != \"0\") {\n      $('#90DayUserRetentionFromUI').show();\n      $('.consumer-header-arrow-sm').show();\n      $('.consumer-header-up-text').show();\n      $('.from').show();\n    }\n\n    var _90DayUserRetentionTotalVal = (_90DayUserRetentionTotalPercentage == _90DayUserRetentionFrom ? '--' : (Math.round((_90DayUserRetentionTotalPercentage * 100) * 100) / 100) + '%');\n    $('#90DayUserRetentionTotalUI').html(_90DayUserRetentionTotalVal);\n    var _90DayUserRetentionFromVal = Math.round((_90DayUserRetentionFrom * 100) * 100) / 100;\n    $('#90DayUserRetentionFromUI').html(_90DayUserRetentionFromVal + '%');\n    var _90DayUserRetentionDiffVal = Math.round((_90DayUserRetentionDiff * 100) * 100) / 100;\n    $('#90DayUserRetentionDiffPercentageUI').html(_90DayUserRetentionDiffVal + '%');\n\n    var weeklyActiveUsersTotalVal = (weeklyActiveUsersTotal == weeklyActiveUsersFrom ? '--' : Math.round(weeklyActiveUsersTotal));\n    $('#weeklyActiveUsersTotalUI').html(weeklyActiveUsersTotalVal);\n    var weeklyActiveUsersFromVal = Math.round(weeklyActiveUsersFrom);\n    $('#weeklyActiveUsersFromUI').html(weeklyActiveUsersFromVal);\n    var weeklyActiveUsersDiffVal = Math.round((weeklyActiveUsersDiff * 100).toFixed(2) * 100) / 100;\n    $('#weeklyActiveUsersDiffUI').html(weeklyActiveUsersDiffVal + '%');\n\n    var consumerLifeTimeValueTotalVal = (consumerLifeTimeValueTotal == consumerLifeTimeValueFrom ? '--' : numberFormatToCurrency.format(Math.round(consumerLifeTimeValueTotal * 100) / 100));\n    $('#consumerLifetimeValueTotalUI').html(consumerLifeTimeValueTotalVal);\n    var consumerLifeTimeValueFromVal = numberFormatToCurrency.format(Math.round(consumerLifeTimeValueFrom * 100) / 100);\n    $('#consumerLifetimeValueFromUI').html(consumerLifeTimeValueFromVal);\n    var consumerLifeTimeValueDiffVal = Math.round((consumerLifeTimeValueDiff * 100).toFixed(2) * 100) / 100;\n    $('#consumerLifetimeValueDiffUI').html(consumerLifeTimeValueDiffVal + '%');\n    $('#uarTotalCunsumerUI').text(((consumer_UARPercentage * (1 + consumer_increaseInUserActivation)) * 100).toFixed(1) + '%');\n\n    $('#txtUserActivationRateCustomer').val(consumer_UARPercentage * 100);\n    $('#txtAvgMonthlyRevenuePerUser').val(ARPUMonthly);\n    $('#txtMonthlyAppDownloads').val(monthlyDownloads);\n}\n\nfunction setConsumerChartData() {\n    return {\n        labels: milestonesRetentionArray.map(x => x[0]),\n        datasets: [{\n                data: milestonesRetentionArray.map(x => x[2]),\n                fill: true,\n                borderColor: '#5EC887', // Add custom color border (Line)\n                backgroundColor: '#E3FAEC', // Add custom color background (Points and Fill)\n                borderWidth: 1 // Specify bar border width\n            },\n            {\n                data: milestonesRetentionArray.map(x => x[4]),\n                fill: true,\n                borderColor: '#3A975E', // Add custom color border (Line)\n                backgroundColor: '#91f4c3', // Add custom color background (Points and Fill)\n                borderWidth: 1 // Specify bar border width\n            }\n        ]\n    };\n}\n\nfunction updateCustomerChart() {\n    if (consumerCalculatorChart != undefined) {\n\n        consumerCalculatorChart.data = setConsumerChartData(\n            milestonesRetentionArray.map(x => x[0]),\n            milestonesRetentionArray.map(x => x[2]),\n            milestonesRetentionArray.map(x => x[4]));\n\n        consumerCalculatorChart.update();\n    }\n}"],"sourceRoot":""}